The Analytics Opportunity

Final interesting article in DM Review this month - predictive analytics FAQ if you are not sure what this means

* You must Retail may be a growth area but insurance, among others, have been doing this a while in risk-centric decisions

* You need to focus on the decisions you are trying to improve, not just on the data

* One of the great benefits of this approach is that front-line staff, and self-service systems, get the benefit of analytical insight without having to look at reports themselves - a Competing on Analytics, and if you like the article you should probably pre-order it TDWI survey on Predictive Analytics - that post has all the links you could need or want to explore the topic so I will leave it there.

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Bookmark Murdok:

VP of Product Marketing with a passion for the technologies of decision automation. 15 years designing, developing, releasing and marketing advanced enterprise software platforms and development tools. Across the board experience in software development, engineering and product management and product marketing.