Thanks to modern technology, a person can shop from pretty much anywhere, at any time. This person - a retailer's dream - is known as the "Anywhere Consumer."
The Yankee Group's Emily Green delivered a keynote on the subject at ad:Tech; Lisa Barone of Bruce Clay, Inc. not being reachable, instead of the other way around." Still, the Anywhere Consumer may find the convenience worth the bother. It all comes down to price - "the biggest challenge right now for mobile," according to Barone, "is that many users find it too expensive." Tag: Add to Del.icio.us | Digg | Reddit | Furl Bookmark murdok: Doug is a staff writer for murdok for the latest eBusiness news.The "Anywhere Consumer" Is Here
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