The AP's Battle For Relevance In A Decentralized Universe

What’s the biggest threat to a centralized organization? Decentralization, of course. Like antimatter to the AP’s matter, the populous Web built a new publishing reality Old Media would rather not face: they’ve lost control of the news.

For over a century, the Associated Press has controlled the news in text form. But this century brings the AP a larger threat than it has ever faced: the decentralization of news dissemination and the removal of news publication cost barriers due to the Internet.

The Associated Press, so the narrative of its origin goes, was born of inglorious necessity. Competing journalists in rowboats braved the rough waters of New York Harbor, and precariously clamored aboard immigrant ships for news from Europe. Enough of them drowned that those surviving thought it best to centralize the process and form a union for news distribution. In that sense, it was designed to be Slate.com’s Jack Shafer points us to for The Atlantic. Shafer’s intent was to highlight the similarity between concerns about the newspaper industry expressed nearly a century ago to concerns being volleyed about the newspaper industry today. Today, it’s the Internet (and by
Oswald Villard
only businessmen, not journalism purists, would be able to sustain newspapers. Hence, he thought, great new causes, ideas, and voices not supported by industry would not be heard. Cost alone would prevent a “journal of protest,” like those set up by abolitionists and early Republicans in the previous century, from being founded.

“It is a situation to cause much uneasiness when one looks into the more distant future and considers the distrust of the press because of a far-reaching belief that the large city newspaper, being a several-million-dollar affair, must necessarily have managers in close alliance with other men in great business enterprises,–the chamber of commerce, the merchants’ association group,—and therefore wholly detached from the aspirations of the plain people.”
 
This thought brings us around to the current (1918 and 2009) problem of the Associated Press. The AP of early last century was as prone to monopoly and protected by barriers to entry as the burgeoning, reinvented newspaper industry was. Villard mentions the technology required to create and distribute “ready-to-print” news to 14,000 publications across the country. He feared those who could afford such syndication structures could manipulate the news in their favor throughout the nation.

These cost barriers persisted throughout the 20th century in all media, in newspapers, radio, and TV, and did not come down until the advent of the Internet and subsequent technologies to make use of it. Suddenly anyone with a small amount of money could be instantaneously and simultaneously a journalist, publisher, and distributor.

And that’s a huge, huge threat to the AP, an organization that has enjoyed a monopoly on the news precisely because of cost barriers. Surviving newspapers benefited as well, not only because of cost barriers for publication, but also because the AP’s centralized news and syndication structure allowed them to offset the costs of journalism itself (staffing, travel, etc.) with ready-to-print news at a much lower cost.

Robert Scoble provides a list of digital services that newspapers should have intuitively been at the forefront of—classifieds, reviews, local news, astrology, comics, etc.—but were upstaged by small, nimble upstarts without the burdens of enormous debt those who bet against the Internet have incurred. (Shafer notes how those papers falling the hardest are those whose owners paid astronomical sums to acquire them right at the onset of the digital revolution.) 

Quite obviously, the Internet has toppled the news game onto its head. The Internet, bloggers, and search engines become not just a threat to the AP’s news monopoly and business model, they become a threat to the AP’s relevance. And that’s why—as opposed to sanctimonious weeping about search engines profiting from their material while refusing to opt out of search distribution algorithms—the the Associated Blogosphere,” and come to think of it, that’s the worst news the AP could hear.