The Art of Landing Page Content

Blogosphere buzz surrounding Google's recent algorithmic changes to the way in which in evaluates landing pages for index inclusion and minimum bidding for keywords has propelled many site designers into a mindset revolving around updating, optimizing, and even totally revamping landing page content. If you're going the organic route with your SEO, then the quality of your landing page and subsequent content pages will make or break you in short order. Or maybe you just want a premium price for that magic keyword; but if Google isn't impressed with the quality of your landing page, then expect to feel the burn in your pocketbook. Bookmarks: When presented with a beneficial, if somewhat overwhelming, piece of content, the first impulse is often to bookmark the page for a return visit. When that book marking occurs at a social site like Delicious, it can lead to long-term traffic. And when a whole bunch of those bookmarks happen in a short period of time, you can enjoy a viral effect that leads to more bookmarks and lots of links due to being highlighted on the Delicious popular and home pages. Landing pages help you score the bookmark. Social media is tricky, because the masses are often fickle. But if you can create a landing page that will generate any kind of a viral buzz, then you've won at least half of the inbound link battle. Links: Likewise, a visiting blogger or webmaster might be instantly impressed with your work, and link to you based on the benefits and scope communicated by the landing page itself. The quicker you can impress a potential link source, the easier you're making it for them to follow through. I talked at length yesterday about Murdok. Visit Murdok for the