The Balance Between Short and Long copy

While you may have read about creating quality information for your websites and how to write it, you may also be interested in know how much to write about your products, services, sales copy, etc. Tell them everything First of all, you need to make sure you have informed your readers of everything about what your offer. This will ensure they will make an educated decision about it. For example, your copy may include:

• the your message has to be clear and to the point. Balancing between long and short Now, you may have a lot of information left after you have condensed it into shorter paragraphs, lists and such. And still you have a long page. Will the customer read it to the end? Another way to educate your customers is to direct them to more pages, which dwell upon the details you were writing about in more detail. While it may not be helpful to distract your readers from the sales copy, it is the only way to go, if you have an insanely long piece of information. Of course, you can also single answer to the question, whether use short or long copy or how to format your exact text. Only you will be able to take all the facts into account and make your decision. Related posts: "The Long Tail" by Chris Anderson - Book review Comments Bookmark Murdok: Yuri Filimonov is a usability consultant, who writes about improving websites to gain more visitors, customers and profit at his blog,

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