Unlike many in the PR blogosphere, I haven't made any public predictions for 2006 (and don't intend to). If you do a PR-related predictions are focused mostly on the technology tools we're using now and ones that are about to hit us. Those tools are key to everything, undoubtedly, but what about the uses to which you put them? What about the communication? While some of my fellow PR bloggers have talked about communication as part of their predictions, no one I've read Digg (check out AllPeers (peer-to-peer sharing, launching soon), YouTube (video sharing) and others. Tech plays a big role here, especially Mary Hodder has the closest definition I can agree with. Any other contenders?) It's not hard to see the enormous and further-developing impact all of this communication and connection plus user-generated content will have on organizational communication (especially the NevilleHobson.com blog which focuses on business communication and technology.
Neville is currentlly the VP of New Marketing at NevilleHobson.com
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