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The Blog [Buzz] Bump
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Amen. Almost any startup can boost its short-term pool of beta testers with smart, conversational blog marketing -- the trick is how you groom and grow these testers into paying customers over the long term, once you're over the blog bump, once all the blog buzz subsides. Some would say, "just blog more." Do yourself a favor, before you buy into that, take a long hard look at your communications game plan and ask just one question: is blogging the *best* use of your (your team's) time?
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Media Guerrilla blog. Media Guerrilla is an insiders take on the practice of technology public relations with a focus on the issues, tactics and trends that are specific to the tech industry.Visit
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