The Blogosphere is Flat

I missed this earlier, but Duncan Riley wrote that the reign of the geek bloggers is over. my prior post illustrates. Nevertheless, it is happening. Slowly. As this occurs, we will see a flattening of the top blogs along more traditional lines. There will be a larger audience of blog newbies joining us who are really interested in reading about movies, gossip, health, politics and autos and they will outnumber those interested in all things geekery...but that doesn't make Scoble and Winer irrelevant. Hardly. It makes them more relevant to their core. The early days of the Web closely mirrors today. In 1995, 31.4% of the online audience consisted of computer professionals. Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Edelman, the largest independent global PR firm.

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