The Case for Overture to Enter the Mass Contextual Advertising Market

Contextual Advertising is, by definition, text-based advertising. As opposed to search engine results which show up when a user types in a specific request, contextual ads appear alongside text on all websites that opt to show them. The market leader in contextual advertising is Google. Through its AdWords program, advertisers can choose to syndicate their ads on relevant websites. On the other side of the equation, website owners can join Google's AdSense program to serve these ads. Google is not the only company that allows website owners to serve contextual ads. There are a host of others such as AOL.com receive 80% of the revenue per click generated by Google ads, AdSense publishers report figures in the 10% to 50% range. So, web publishers should really begin pushing Overture to open up its contextual advertising program as web publishers, and potentially Overture/Yahoo!'s shareholders, could reap significant financial benefits. As President of Growthink, Dave Lavinsky has helped the company become one of the premier business plan development firms. Since its inception, Growthink has developed over 200 business plans. Growthink clients have collectively raised over $750 million in financing, launched numerous new product and service lines and gained competitive advantage and market share. Growthink has become the firm of choice for venture capital firms, angel investors, corporations and entrepreneurs in the know. For more information please visit http://www.growthink.com.