The Changing Search Landscape

In the e-commerce game, there is a lot of talk of eyeballs. Like in other visual media, the more eyeballs focused in one place, the more valuable that place becomes. The darlings of e-commerce to date have been search engines, but industry experts are seeing trends that indicate the portal is coming back in a big way, and search is the gate before the front door.

WebProWorld While Google continues to dominate in search share, controlling anywhere from 40-62% of the search market (depending on who you ask), the data seem to indicate the emergence of a more sophisticated searcher. Instead of migratory, Internet users are navigating their way around the Web to places they've already been, or places they've heard of somewhere else. In fact, if the e-marketer were to take his or her attention away from search traffic for a moment, they may see an interesting greater picture. Nielsen//NetRatings' Bill Tancer). The trend toward navigation over exploration may be the harbinger of a new era. comScore's Del.icio.us") | Yahoo! My Web Technorati: