Search engines and webmasters continue to play a cat-and-mouse game over the purchase of links to build one's site ranking; what's going to happen when the cat pounces and a little webmaster mouse cries foul over the advice they received?
Some top SEO people plan to discuss the topic and strategies of acquiring links at next week's But we have to wonder about the potential aftermath of link buying gone wrong. In January 2007, Eventually, we think someone will suffer from a link buying backlash to the point where they look to assign liability to whoever provided that advice. It will be interesting to see if such a situation ends up in court for resolution.The Coming Link-Buying Storm
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