The Dirty Little Secret About RSS News

There's a dirty little secret in the newspaper industry. In fact, it's a secret that might one day cause serious damage to newspaper brands and give further rise to blogs, unless there's action. The secret (which really isn't so hidden) is that a scant few of the the LA Times and a front page feed. None, naturally, offer full-text feeds - even to their print subscribers. This is a lost opportunity in the making; one of historic proportions. RSS is the future of news delivery. When I go to meetings and mention RSS, I don't get the stares that I did a year ago. The revolution is reaching the masses. Flash forward 10 years from today. We will look back and laugh how quaint it was that we received our news on dead trees. Yes, I am saying the word "newspaper" will be a misnomer. News will be delivered automatically each day, not by the paper boy, but via wirelessly enabled Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Edelman, the largest independent global PR firm.

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