The Dreaded "M" Word, and Why We Need to Do It

Why Marketing Is the Missing Piece of Your Writing Career

Imagine you’ve poured months into a book, polished every chapter until the prose glows, and even crafted a newsletter that readers rave about. Yet, when you scan your inbox, the word count of new inquiries is almost zero. That silence isn’t a verdict on your talent; it’s a signal that your audience doesn’t know you exist. Marketing isn’t a detour; it’s the bridge that carries your work to those who will appreciate it.

For many writers, the word “marketing” feels like a bad memory from school: a lecture on cold calls, a handout on press releases, or an awkward networking event at a local chamber. The thought of putting yourself in front of strangers can spark anxiety. It’s understandable - most of us thrive in the privacy of our keyboards, where we can shape ideas without interruption. The public face of a writer is a different terrain, one that demands confidence in speaking as well as writing. But that public face is what readers, editors, and clients need to see.

Consider the life of a freelance writer who relies solely on submitting pitches. Each email is a small act of faith: you hope the editor will read, accept, and pay. When you start adding a marketing layer - sharing your work on social media, creating a personal brand, or attending industry events - your name becomes a keyword that people can search for. Suddenly, you’re not a ghost in the inbox; you’re a recognizable entity that editors can call when they need fresh voices. This visibility translates into steadier gigs, higher rates, and the freedom to pick projects that inspire.

Fear of marketing can feel like a self‑fulfilling prophecy. If you avoid phone calls and networking, you’ll miss the opportunities that would otherwise keep your portfolio full. The more you stay away, the deeper the silence grows. It’s a cycle that stalls growth. Breaking that cycle requires a shift in mindset: see marketing as another form of storytelling. When you craft a LinkedIn post about a recent assignment, you’re telling a story about your expertise. When you email a local business, you’re offering a narrative solution to their challenges. Every outreach is a chance to showcase the value you bring.

It’s worth noting that the bulk of successful freelance writers allocate a significant portion of their time to marketing, especially at the beginning of their careers. While the exact split varies, many recommend spending at least 70‑80 percent of your schedule on outreach, content creation for your own platforms, and building relationships. The remaining time can be devoted to actual writing. This balance ensures that when you do get paid, you can continue to write without the constant scramble for new work.