The Internet is changing. In the near future, the "web" concept may prove too primitive to properly describe the evolutionary nature of the beast. Something more abstract perhaps, like Jung's collective unconscious model-a digital beehive of collective information, honeycombs stacked high and deep with information. And so, searching the nectars of the hive should also change as spiders evolve into honeybees.
are the next incarnation. The third generation is much more personalized and takes into account factors like geographic location, demographics, time of day, search history, and user preferences. Microsoft's highly anticipated Longhorn operating system is expected to integrate desktop and Internet searching by building a complete portfolio around a user and tailoring the search results accordingly. Take Don't sweat the small stuff. With link text, get rid of punctuation and unimportant words like "a," "and," and "the." Keep it to the keywords only. Big brothers help little brothers. If one site is very popular and indexed often in important places, use the site as a portal to lesser-known or new websites by providing links to them. FOCUSED CONTENT. Create the content for your sites by writing articles that revolve around your keywords and subject matter only. Keyword placement is more important than density. Use keyword phrases in the title, ALT, URL, link text, and META tags. The weight of keyword density is top-heavy, with more weight given to the top, and then the middle, with the bottom of the page deemed less relevant. That's the skinny on the future of search. There's much more that can't be squeezed into this article, but hopefully the information will be helpful. While your competition is still working with outdated second generation SEO techniques, you'll be well along the garden path of the third generation. You'll even have your own niche in the honeycomb.The Future of Search: Finding Your Place in the Hive
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