The US currently has the largest Internet market in the world with 181.9 million Internet users in 2006, but China with 133.5 million users is set to surpass the US by the end of the decade. Japan trails with 87.2 million users followed by Germany with 39.4 million users and the UK round out the top five with 35.1 million Internet users.
Globally the number of Internet users is set to increase.
By 2008, two-thirds of the population will be Internet users in the US, and this will increase to more than 70 percent of the population by 2011. "But while the US Internet population continues to grow," says Mr. Macklin, "the rest of the world is growing even faster."
Macklin goes on to say that China will be the largest Internet market in the world as its middle class grows and home Internet access becomes widespread. He points out that India is working to develop its telecommunications infrastructure so it can supply Internet access and meet the high demand.
Also in the Asia-Pacific region Australia is a leader in terms of Internet penetration. Its online population will continue to increase and eMarketer estimates that there will be 15.3 million Internet users in Australia in 2011 up from 13.1 million in 2006.
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The Global Online World
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