The Great Social Retailing Invention

Social networking is so popular online that it’s spilling into the physical world - at actual stores. Called social retailing, the concept debuted at the National Retail Federation’s (NRF) show last January 2007. Recently, the concept, by IconNicholson Dan at DVO does have increased sales on his kitchen gear. The study showed a 35% increase in sales when a video/audio tour is viewed - plus it kept shoppers online longer. Not long ago social media was seen as interesting or fun, but it can also drive business.

When you see Time Magazine recognizing a social media tactic meant to drive sales to stores, you know it’s hit the mainstream.

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