The Lifecycle of a Media Relations Pitch

This morning I'll be leading a panel discussion on the lifecycle of a media relations pitch at the Cincinnati Chapter of the PRSA. All too often, public relations practitioners focus solely on the middle of the pitch. This of course involves learning as much as possible about your target audience and sending it at just the right time in the exact manner the journalist likes to receive news. Yes, journalists do like to receive sound pitches that are newsworthy. But what if your pitch sucks in the first place? If the pitch is garbage, it doesn't matter how you send it or to whom you send it. It will, and should, wind up in the circular file. The news with AOL, Intelliseek's Sue MacDonald will stop by to discuss blogs, RSS and podcasting. Former PR Week journo John Frank will be leading the afternoon luncheon on mixed media where we get folks from all forms of media together to discuss the finer points of media relations. Strategic Public Relations blog. Kevin is Director of Marketing Communications for Strategic Public Relations