During my Q&A with Stuart MacDonald at Mesh . This is a new model I have been playing with. It's an architecture for marketing or PR campaigns that leverages the best of the old media world while bringing in elements of the new. The Magic "T" of Marketing is predicated on the fact that advertising and PR as we know them today are not going away. We're still going to pitch media and watch Super Bowl ads. However, these disciplines are changing to be sure and there's more grey area. So, all marketing professionals must add new skills. The Magic "T" of Marketing is really simple to understand and use. Basically you leverage the mainstream media world for what it's best for - big reach. And you use new media to develop a deep level of engagement by conversing with a very narrow slice of your audience. This taps into two big marketing needs - engagement. John Ounpuu had Let's put this into action with a fictional example. Say you have a new pet food you want to market. It's the first cat food of it's kind that enables cats to speak English and not just say meow. It's revolutionary! Here's how you could utilize the Magic "T"... First, you want to reach as many people as you can with the message that your new cat food is breakthrough and that it's absolute magic. So to garner big reach you would naturally... * Develop Del.icio.us") | Yahoo! My Web Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
The Magic "T" of Marketing
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