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The Marketing Potential of Second Life

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The Marketing Potential of Second Life

More on the transcript of the complete discussion has been posted, which includes panelists' and participants' commentaries

  • annotated screenshots
  • Second Life from a business and marketing point of view. opened a store in Second Life a week or so ago - is offering a 15% discount on their products during the next few days if you visit their online store (in the real world) and enter a special discount code. appeal to Jeremy Pepper in particular. There's also another discount offer: "AA will do a discount in July off any item purchased SL on that same item in RL." (SL=Second Life. RL=real life. New acronyms to get to know.) One very good discussion point that happened at the end of the session, after I'd logged out, is on how do you explain the potential of Second Life to someone who has no real idea of what it is. Suggestions included showing people screenshots and videos. All good tools and undoubtedly helpful. A better way, though, is if you don't know what Second Life is about, just sign up and try it out. Explore, look around to get a sense of the virtual world. Chat to people, engage, see what's going on. (If you would like, I'd be happy to join you there and take a tour with you. presence in Second Life. AA's Raz Schionning has a good take on it:
    What a potential customer really wants to see and hear is a group of users around the computer who have never seen it before. The excitement it produces is amazing. As I sit here people have been gathering around with slack-jaws.
    That was my reaction on Friday, too. Yahoo! My Web | NevilleHobson.com blog which focuses on business communication and technology.

    Neville is currentlly the VP of New Marketing at NevilleHobson.com

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