Quick: Which online marketing technique, according to Bass Pro Shops, sums it up:
“As a retailer, you never want to say anything bad about something you sell.” But the fear is overblown—“Only seven to eight percent are negative reviews,” according to David.
The negative reviews are a small price to pay for some impressive results.
Customers want to see negative reviews—it makes all of other reviews more credible.
The Senior Director of e-Commerce for CompUSA, Al Hurlebaus, notes that after the US technology retailer YELLOWPAGES.COM, allowing consumers to rate any business, from a local plumber to a global retailer.
You might be growing convinced that offering reviews is a good idea for product retailers and service directories.
After all, if one listing gets bad reviews maybe they’ll by something else from you. But it takes real guts for a product manufacturer to post reviews—negative ratings might send customers to your biggest competitor.
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