The Marriott Way - Branding With Blogs

February 1, 2007

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Recently I was pointed to a new blog " "Thirty percent of our hits have come from readers outside of the United States, which shows the growing recognition of our global brands." We all know that blogs can be a great tool for branding your business. What many miss though is that because of the 2 way communication (assuming that you allow people to comment on your blog), companies can learn more about their customers, without spending tens of thousands of dollars on research that can be gained for free. In Here is the response;

"Response: Bill Marriott asked me to respond. We are developing a new lobby concept. The check-in process will be a big part of that. We want to give people options to check-in the way they prefer. So you would be able to have an associate check you in either at an open desk or using a hand-held device. It's called roaming and the associate would come to you. For many of our guests who prefer other options, we are adding kiosks and have even tested checking in with a Microsoft Smartphone. Stay tuned."

Hey, marketer, did you notice what just happened here? This Blog has just ran a branding campaign that cost Marriott a little bit of time rather than money for the "ad". Furthermore what kind of an ad can create such a bond? Mr. Marriott recognizes the value in blogging and he is not the only CEO to do so. There have been other Comments Reddit | Bookmark murdok: Igor Mordkovich is an in-house marketing director for a NYC based online company. He also writes a personal blog on search marketing and advertising.

Igor's Blog: http://www.bizmord.com/Blog