The Middle Ages

What if leadership didn't originate from the top of an organization, society or ecosystem, but from its middle? Thanks to a Long Tail. It is actually a byproduct of the Middle Ages. The concept here is that there's a glut of goods in the middle that are not hits, nor flops. They might be books on Amazon.com or bloggers and podcasters. What's important is that they are now thriving because they are easier to find thanks to Internet search and recommendation engines - be they human or computer-powered. However, the Middle Ages is actually far bigger than the Long Tail. It surrounds it. It's about technology-driven societal change that elevates people in the middle, not just goods. As the Edelman Trust Barometer twice as many Google results as his CEO, Steve Ballmer * Fortune magazine recently The 360 Leader are hitting the store shelves. These titles help employees become more influential organizational leaders, no matter what their position, by leading up, across and down * Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.