Following the SEC) about commentary and opinion on what people think it means for business, investors and communicators.
The regulator has yet to publish the full details of its guidance, so much of the commentary and opinion at the moment is just speculation.
But I think one thing is clear - among the huge implications the SEC’s announcement has for financial communication as a whole, the press release and how news and information is traditionally distributed will be affected.
What I think will happen is more social media newsrooms going up, perhaps along the lines of what Electrolux, Ford. Or perhaps like Hewlett-Packard who issued a press release in a social media format (HP’s via a wire service).You’ll notice that none of these examples has anything to do with communicating financial news and information.
That will come from some organizations, perhaps even from some of these ones, as a result of the SEC announcement.
Notice, too, that all these examples of using a social media approach to press releases are in parallel with traditional press releases - no one has replaced any traditional communication channels.
That’s an important point - you can experiment with new ideas like the social media news release without making any changes to the established order of things - you simply add a complementary channel.
I was talking to he wrote about in ZDNet, saying:
[...] there is a case where the notion of social media as a prime delivery tool takes on genuine value. If, as has been argued elsewhere, Shel Holtz, Chris Heuer and SMRCast podcast episode #18
As I said in my Comments
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