Every PR practitioner struggles with questions about ROI. When we're talking about blogging that same question is present - and I think it should be. Even if the calculations as such often are quite absurd, that way of thinking is necessary. But what if we could find ways of making our "soft" communications goals (branding, relationship building etc.) "hard"? Richard Bailey If you ask me, I'd say that this is a sign of the times. Something fundamentally is happening in the way we communicate professionally. Blogs are one small detail, social tools in general another -- and we can add Cluetrain is the forest? I don't know. Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info
The Numbers Game In Marketing Is Middle Management Work
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