The survey also revealed that 18 percent of respondents receive their information from alternative news programs, such as the Daily Show with Jon Stewart.
"Candidates have rushed to create an 'Internet persona' to keep pace with our tech-savvy society, but at a significant cost," said Jeff Ramminger, executive vice president, KnowledgeStorm.
"When it comes to believability, Nucleus' research has found that mainstream media still holds the most weight. The results of the Nucleus survey prove that what is perceived as most edited and vetted remains the most trusted."
The survey also found that just 51 percent of people feel as if they have a clear understanding of what the candidates stand for. Voters are interested in learning more about candidates, but do not have the time to research on sponsored Web sites, or less traditional media outlets such as blogs.
"The bottom-line question is: are Barack Obama's 97,954 Facebook 'friends' going to help him secure the swing vote and defeat Hillary Clinton? We believe absolutely not," added Cheryl Gutowski, analyst at Nucleus Research.
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