Everybody knows the quickest path to national sensation is through Oprah Winfrey’s talk show. Become one of her favorite things or favorite books and that favor transforms into a golden ticket. But what effect would she have on Twitter? After all, it’s not bath lotion or a slimming pair of mom jeans.
Even before
The so-called skeptics worried Oprah’s soccer mom legions descending on Twitter would suck the coolness out of the room. (“So-called,” because real skeptics voice realistic concerns and doubts that actually might matter; pretending to worry, especially after the Boomer Facebook invasion, that geeks, teens, and old folks won’t tweet peacefully in their respective corners is akin to the worst kind of cable news what-if, time-filling nonsense.) Ahem…
Au contraire, the Oprah Effect seems to apply just as ferociously to social media as it does to merchandise. Since the show, Hitwise reports Twitter saw a 24 percent increase in traffic on Friday, a 43 percent spike over the previous Friday. Though much of that critical mass could be attributed to opening for celebrity schmoozer recently. The endorsement market is still wide open.
The Oprah Effect On Twitter
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