With any topic, there are believers and nonbelievers, and the rest float, agnostically bounced from pundit to protestor. The role of the blog in corporate communication channels is no exception. An open door is a chink in the armor; a human voice is a liability. Microsoft's voice in the blogosphere is Robert Scoble, co-author of the corporate blogging book Naked Conversations. Widely considered by many a pioneer in this realm, Scoble caught the ire of many after a weekend "This can lead to another lose-lose situation: If you don't censor comments, you'll end up with stuff that can embarrass your company. If you do censor them, you'll be accused of, well, censorship." Scoble, after admitting he'd made a mistake, being human, and having a "bad weekend," Blogs Away: Why Blogs Are Important To Market Strategy Gaining Street Cred In The Blogosphere here.") Drag this to your Bookmarks. Add to document.write("Del.icio.us") Yahoo My Web
The Perils Of Corporate Blogging
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