Fantastic piece by Fortune on the power of the blog. It's a rather long read but if you have time I give it 2 thumbs way up.
The s) do a good job discussing some of the key players in the blogosphere and what role they're playing. It's a must read for any organic marketer and ad agency. Blogs are affecting both.
I'm a little annoyed at the amount of coverage Xeni's "
Here's another clip:
"As big companies try to maintain a delicate balance, it's often the smaller players who are nimbly working blogs to their advantage. Entrepreneurs like Shayne McQuade have learned that bloggers can be an easy-and free-marketing arm, if used right. McQuade, a onetime McKinsey consultant, in 2002 invented a backpack with built-in solar panels that enables hikers and Eurotrippers to keep their gadgets charged. He spent $15,000 getting the company up and running, outsourcing design and manufacturing to jobbers in Asia and warehousing and shipping to a company in New Jersey. The only thing left for him was getting the word out: He ended up outsourcing that to bloggers."
Jason Dowdell is a technology entrepreneur and operates the
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The Power Of The Blog
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