The Power of Topic Specific Search Engines

What are Topical Search Engines? Simply put, topical search engines are search engines focused on a specific industry, sector or topic. While many marketers are scrambling for links, any links, an area that is often overlooked is topic-specific search engines. What many don't realize is that these engines do produce traffic, and they often contain traffic that is very targeted. Anyone who has taken the time to analyze weblogs and track sales sources will likely see that targeted traffic converts at a significantly higher rate than non-targeted traffic. A savvy online marketer realizes that often, the quality of the visitor is far more important than the quantity of visitors. Web marketers should focus their energies on attracting targeted traffic whenever possible. For example, if you sell saddles, advertising on a site related to horses or advertising on a topical search engine like http://www.alarm-tools.net . The traffic this portal attracts will be of significant interest to manufacturers of security equipment or emergency supplies. Imagine the targeted traffic that an alarm company could receive from a link in the above search directory. Comtemplate the quality traffic a financial planner could glean from an RSS search directory focussed on finance and investing at http://searchenginewatch.com/links/article.php/2156351 Web Search Engines - http://www.searchengineguide.com/searchengines.html Qualified 'clickers' or interested buyers is what it is all about; whether you are selling a product or advertising, the more targeted the traffic the better the fit. As an advertiser, consider topic- specific search engines. As an online marketer, consider creating a niche search portal, as the market is ripe. Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for FeedForDev