The Promise of Shopping Search Marketing

Diversity is key in marketing and a successful campaign will utilize not only various available media, but media that pinpoints a consumer ready to buy. It seems obvious, within the scope of the adage, "don't put all of your eggs in one basket," but every avenue counts. If you haven't thought of comparison shopping search, you probably should. Search engine marketing is a great traffic generator, but it can at times lack the pinpoint accuracy that maximizes return on investment. While visitor volume is good, a mass of cyber-pedestrians is little different than setting up your store at the mall. Not everybody's looking for what you're selling. Big players are getting into the e-commerce sector lately, focusing on comparison shopping search. Note E.W. Scripps half-billion dollar purchase of Shopzilla.com and Ebay's $620 million purchase of Shopping.com. Obviously, when that kind of money is spent, you can be sure they have faith in the potential. PriceGrabber.com CEO Kamran Pourzanjani relays it quite clearly to