The Pros and Cons of Getting In Bed with Big Media

murdok, an article portal for Internet and technology professionals that also has an email newsletter with over 800,000 subscribers, has - with my blessing ... ... started site. I am not being compensated in any way for my content. Tapping blogger-generated content is a brilliant strategy, but it carries many pros/cons for both murdok and myself. On the plus side, the content tail - all at no cost. In return, I benefit from more visibility, in-bound links and traffic. This is a harbinger of the partnerships we'll see many big media construct in the near future. this one. The media will increasingly partner or including my blog posts! Anytime I write about a person, topic or company and murdok picks it up, it gets indexed in these search engines. For example, yesterday I wrote about Rex. Well today he's showing up in the search results on both Yahoo! News. This gives me - a PR professional - incredible power and influence that I truly don't deserve. It also ensures that I need to always play my A-game. I must be extremely sensitive and meticulous about who and what I write about. In short, it will probably immediately impact what I blog about. If I should slip, I will be perceived as simply using my position to sway opinions through search results. This is why effective today I will no longer mention any of my employer's clients by name. It's simply not playing fair. What else needs to change? What are your views? Let's start a conversation. Do you view this as a good thing or a bad thing? Do you think I am a sell-out? Should I continue with them? Are there other changes do I need to make? I am all ears. Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.