The Risk Of Loosing Business Focus When Blogging

A warning for blog evangelists (like myself). We should "...proceed more cautiously when promoting to businesses in such blanket terms that they must have a blog ... ... because not every business needs a hammer" according to Susan Getgood: "I think it comes down to priorities. Businesses need to engage in the marketing and sales activities that will deliver the desired results. If a blog does the job, it should be part of the marketing mix. If other acitivies are more approporiate , the company should do those first, and perhaps add a blog at some future date. From a marketing perspective, I think the key is to understand that a blog is just one of the many tools we have to reach, and convince, an audience. It just may not be the right first choice in every instance." Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info