The human side of search (everything that happens outside the almighty algorithm to organize information online) is an idea that I had been thinking about for some time and finally explored in a small presentation I gave at the Search Insider Summit event last year. Since then, the concept has really evolved in the search industry and beyond. It remains a topic I am passionate about following and continuing to do more with. #4 - Tips on Pitching Bloggers
Originally published as a thought piece on the Ogilvy PR website, this 2 page PDF has been one of the most linked on my blog and also downloaded frequently from the Ogilvy site. It has also been a great tool for our internal teams as well as a useful piece to give to clients. #2 - translate the piece to be included in this cover feature story in Marketing China.
#1 - Hugh, Anastacia, Social Media Collaborative (including Charlene) to blog about their thoughts on this topic and how the ROI of blogging for most blogs might be far more about the stories and experiences made possible by blogging than by the dollar value of the traditional marketing efforts it is beginning to replace.
Suggest a Correction
Found an error or have a suggestion? Let us know and we'll review it.
No comments yet. Be the first to comment!