The Role of the PR Counselor in Client Blogs

Jeremy Pepper notes that Newsbluntly, the Newsmarket broadcast journalism blog I mentioned yesterday, is actually openly written by their PR firm, Plesser and Associates. "There are no biographies of these writers, so it's a little hard to figure out who they are. However, if you scroll down to the bottom of the Plesser Associates. Now, according to my favorite Website, Dictionary.com, one of the definitions of published is: To be the writer or author of published works or a work. In this case, is that who the writers and authors of NewsBluntly are? Is it Plesser? Who - if not PR people - are better authorities on media? Indeed, as the screen grab below shows, the Newsmarket blog is written by the same PR contact

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Edelman, the largest independent global PR firm.

He authors the

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