Living in Boulder, Colorado, I am surrounded by entrepreneurs and startups, but we don't have a lot of national brands based in our small town. There are two that you've heard of, however: Now, tell me, George, what can I do for you/Crocs as a thank you for your generous gift of shoes to my family?
His response is one that modern public relations professionals should study and seek to emulate:
As far as doing something for me/Crocs – that’s up to you. I didn’t give you the shoes expecting anything in return. But if you feel there is a way that you can still be Dave Taylor and do something with us, let me know and we can work it out. Our objectives, for the most part, are really about showing everyone that we’re not just that one shoe anymore. It’s starting to tip toward that – so it’s a good thing. Any way you feel you can help that is awesome! And if you need anything more from me to do that, just ask. But – don’t feel obligated to do anything.He continued with an interesting observation about a charity effort that the company is developing:
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