It would be annoying for me to link to grokdotcom every day, so I don't. But if you don't have it in your regular rotation of RSS feeds, what are you waiting for? Here's a great example—a post that pulls together over a dozen great articles on
So, yes, use all the tips you can to do a better job of creating the right words. But remember too that the most important tip is to get feedback on your customer's response and try something else. Over and over again. Eventually you will get something that really works. (And then you keep tweaking that, too.) So stop the "one and done." Pick just one page on your site designed to convert (no, not the home page). Pick a page that you know the purpose of—maybe the latest special offer for your top product. Come up with several versions of that page and use multivariate testing to test them all. You'll find that some of your new ideas are undoubtedly better than what you have on the page now. Some companies report 30% gains in conversion rate after a year of
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The Secret of Writing Good Copy
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