The BBC and Reuters published Edelman Trust Barometer (PDF) published in March, which asked people about their level of trust in institutions like media, business and government:
[] [it] also asks people what are their most trusted sources for accurate and honest information. By far the most profound finding of the 2006 Trust Barometer is that in six of the 11 countries surveyed, "a person like yourself or your peer" is seen as the most credible spokesperson about a company.The BBC/Reuters research report was published to coincide with the BBC and We Media Blog for running event commentary. DiggThis | NevilleHobson.com blog which focuses on business communication and technology.
Neville is currentlly the VP of New Marketing at NevilleHobson.com
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