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The Shifting Sands Of Click Fraud

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No one debates the existence of those who would perpetrate click fraud on advertisers for financial gain. Gaining a better idea of the scope of the problem has been harder than pinning sand to a wall.

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In an ideal world, I could spread some glue on a board, dump some sand on it, and hang it up when it dries. It would be something to look at, just not real pretty to see.
Click fraud isn't pretty, either. Criminals attempts to generate advertising clicks to ads on web pages and sites they control. Each click that eludes the detection efforts of the advertising provider results in a real money gain for the scammers.</p>
The debate starts there. How much click fraud takes place? It's too simple a question, and unfair to those who combat it.</p>
Let's look at it from the angle <a href=Click Forensics has on the issue. The company, helmed by CEO Tom Cuthbert, looks at Information represents the shifting sand in the discussion, the details we can't nail down effectively. Search engines dismiss third party assessments because efforts at detecting and not charging for illicit clicks continually catch that fraud.

Third parties think more fraud gets through the process than the search engines want to concede. In either case, without truly knowing the scope of click fraud to begin with, how can either side really make a definitive claim about it?

More information, made available to an independent third party from the search engines and their advertisers, would be helpful. Cuthbert said overall click fraud hit 15.8 percent for the second quarter. Ghosemajumder has said in response to

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