The Skype Phone

Not an offering from a mobile operator - one of the perceived ‘bad guys,’ if you can take that expression in positive context - that gives you a device that’s centred around Skype which simply lets you connect with people in whatever way you choose: free via Skype, as well as with any other mobile phone on a cellular network.

No, what 3 and Skype are doing with the Skypephone is driving another wedge firmly into the next generation of communication - mobile.

I can’t think of anything that would have prevented any other mobile operator - word of mouth will play significant roles in 3’s marketing and communication of the Skypephone and engagement with users and influencers.

So don’t expect any 30-second TV spots. Instead, look for blogosphere and related online commentary.

Following the press briefing, I spoke with