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The Sound & Fury of Open Social

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The Sound Fury of Open Social

While Google’s ' /></a> <p>And, of course, Facebook can always decide to support the Open Social APIs.</p> <p>None of the Facebook applications that led to this whole initiative are coming from mainstream businesses or contain bigtime advertising anyway. They let you play Scrabble, share musical tastes, edit Facebook photos, share your political views and rate and review movies. So far, not a lot of companies have seen much value in being part of that equation.</p> <p>Which isn’t to suggest that the Open Social initiative has no appeal. The estimated 200 million people who belong to social networks other than Facebook will now be able to use apps. That’s a total audience of 250 million people, which may be enough to motivate some bigger players to jump into the socnet application waters. If they do, we can count on as many as four different coding requirements, one for Facebook, one for Open Social, one for your centralized website and one for mobile use. And they won’t have to create online one Open Social version; it will make more sense to tailor each one to the network on which it will reside. Fortunately, writing one of these applications represents 95% of the work involved in writing the others.</p> <p>That’s one big reason communicators should keep an eye on Open Social. As a means of reaching audiences who are visiting centralized dot-com sites with less and less frequency, building applications that bring your content to people where they are will be a compelling alternative. Add to that the fact that <a title=

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