Posts for pay, reviews for cash or whatever you want to call them are a part of the blogosphere and have been for quite some time. The amount of attention that it gets is often directly related to the amount of other news that is happening in the space at the time. Well, we are in the middle of the summer and other than Ad Age and its video feature “Three Minute Ad Age” which interviews BlogHer co-founder and COO Elisa Camahort Page on the eve of their 5th annual conference in Chicago. While many turn up their noses at the idea of ‘mommy-bloggers’ there is power in numbers whether it is real or perceived. BlogHer.com is a online community that gets 15 million unique visitors per month so there is nothing to sneeze at there from a pure quantity measure.
The focus of this interview is ‘blogola’ or the practice of being paid for a review of a specific product or service. Others like government has chimed in through the FTC on the matter so we better pay attention (I guess).
A discussion amongst the type of readers that come here could beneficial to all so please let us know your thoughts.
Suggest a Correction
Found an error or have a suggestion? Let us know and we'll review it.
No comments yet. Be the first to comment!