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The State of Search 2.0

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How useful is search for you? I'm more than dissatisfied with it. I'm not the only one who thinks we are in definite need of Search 2.0. Just ask the founders of Wink, Delicious, Eurekster, or Rollyo. Or Google and Yahoo! for that matter. There generally seems to be two different approaches to Search 2.0. The first is the approach of Wink / Delicious, which is largely community driven. Delicious does something different but with the same goal of better search results - a search query for a word like Rollyo a concept based on individuals creating their own search engines. With Rollyo, for example, you can create a vertical search engine on a niche subject or one consisting solely of the sites you visit on a regular basis. Jeff Clavier's site. Yahoo! and Google jumped in on Search 2.0 by doing things like social bookmarking and search history. They seem to be betting on personalization over the community approach. A pure technology solution is not going to solve the search problem. As I wrote in the past, there is no perfect search algorithm. The analysis above proves that. Now, it's a matter of seeing which type of human intervention - at the individual or community level - brings us closer to Search 2.0. TECHNOSIGHT blog.

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