The State Of Search Engine Marketing

Search engine expert Danny Sullivan gave a glowing account of the search engine marketing world today in his keynote address at SES Chicago. How are your SEM projects working out? Do you see the future as bright as Sullivan does for the field? Share your thoughts on one of the most popular Internet activities as it is, so does the SEM/SEO segment. Another area of emphasis during the keynote was how the search marketing community has grown, mirroring the growth of the industry itself. To reinforce this point, Sullivan pointed out the large number of search-related forums and blogs (WebProWorld, SearchEngineWatch, SitePoint, SearchEngineRoundtable). Organizations such as SEMPO and the SES conferences were referenced as well. All of these examples further the point that Sullivan was illustrating: the state of SEM/SEO industry is thriving and from the looks of things, it will continue to do so. It's not as if the act of searching is going away anytime soon, if ever. Reading into Danny's comments, it certainly seems as if the search engine industry is not facing the specter of an Internet bubble pop. To continue his point about the state of SEM, Sullivan also discussed the Ian Turner episode. If you aren't familiar, . Admittedly, Sullivan's keynote was only 30 minutes, not nearly enough time to discuss something you could spend a whole conference talking about. All in all, when the keynote was completed, there was definitely the feeling that despite some of the spam issues, the SEO/SEM industry is growing at an accelerated rate and will continue to do so. The industry has also found its way into the mainstream, something that will not cease, as long as search is a viable Internet activity. Chris Richardson is a search engine writer and editor for latest search news