See Spot. See Spot Build Buzz ... Intelliseek's Super Bowl Ad project is ramping up and I am joining the fray.
panelists blogging some of the
did not generate a lot of buzz. Most of the blame is placed on a wardrobe malfunction, but the ads' creative failed to meet expectations. It would also be interesting to know if the advertisers optimized their investments with an online presence designed to extend each ad's life.
This year's crop should be interesting. In addition to at least one ad aimed at Associated Press claims it will be a milder year. Will that take the punch out of the ads? We'll see.
Of course, all of the brands are still chasing . Can anyone top this iconic commercial?
Blogs for each Intelliseek panelist are being created for the project and I will let you know when my blog, "The Super Bowl Ad Blog," goes live. In addition to my take on the ads, I'll be gauging my friends' reactions. At the end of the game, I will award the Strategic Public Relations blog. Kevin is Director of Marketing Communications for Strategic Public Relations
The Super Bowl Ad Blog
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