The Ten Most Important Elements of a Corporate Web Site

As we public relations people blithely enter this brave new world of corporate blogging and podcasting, perhaps this would be a good time to re-emphasize some basic ground rules regarding corporate communications and the Internet. Having a corporate web site is now as common as owning a copier or a fax machine. But despite the widespread employment of company sites, the common mistakes I see are, well uh, unfortunately way too common. Below is my list of The Ten Most Important Elements of a Corporate Web Site and it's the first thing I give to all my new clients (and the easiest to implement). Robert Scoble says, "