The Truth About SEO

November 2, 2006

0 views

The Truth About SEO

Today I'll be doing a presentation called, "The Truth About Search Engine Optimization" as part of the Basically, the presentation will cover:

The current search engine landscape

5 Myths about SEO

5 SEO Tactics To Use Now

I believe there are 400-600 people registered, so it should be a great event. I suspect there may be a few competing (or coopetive) local firms and SEO consultants there, which is good for them because I'm giving out a lot of information in my 30 minutes. However, the presentation is meant for business owners that want to learn more reliable information about what SEO is and what it is not. Because the majority of the audience will be business owners, I am focusing more on business related "myths" than tactical myths. Although, I do throw a few of those in as a bonus. Here are the 5 myths I'll be talking about:

SEO is a collection of tricks to fool search engines
"People in our market don't use search engines."
SEO is a single event
SEO is a function of IT
"Our site doesn't get a lot of visitors, so SEO wouldn't work for us."

And 5 SEO Tactics:

Develop Keyword Glossaries and Keyword Glossaries and the Buying Cycle

Focus keyword optimization

Keep content fresh

Link building is forever

Measure, Rinse, Repeat

There's only so much you can talk about in 30 minutes, so it will be interesting what the feedback is. I appreciate Visi for inviting me to speak and am looking forward to it. If you do attend and happen to read this blog, feel free to leave a comment. And if you need top quality hosting, visit

TopRank Online Marketing

Suggest a Correction

Found an error or have a suggestion? Let us know and we'll review it.

Comments (0)

Please sign in to leave a comment.

No comments yet. Be the first to comment!