"Social media provides new ways to connect and interact with people; and it is a powerful and important tool," he says. "There are hundreds of dynamic applications that are improving the way we communicate, work and live. But, it is just as important that we stand back from time to time and focus as much on what we are saying as how we are saying it."
Sidenote: This reminds me of More murdok Videos
Back toMcKinnon...Good enough advice, but...
There is a lot more going on with Twitter than just people babbling to nobody in particular. We've yet to see where the monetization model will go (they say an excellent example of that. It's not just about news though either. Unlike other social networks, with Twitter, users can follow anybody they want, regardless of whether or not the favor is returned. They can see what is being said by the people whose opinions they respect.
Tweeting for Marketing
Look at what Skittles is doing with Twitter. They've got their has a list of things Skittle should be doing to make it better, but calls the move a win for Skittles.
"Like Motrin did in the Motrin Moms 'scandal' they will take hit and look like weenies in the eyes of the techno elite for some critical and 100% preventable mistakes," writes Gray. "However in a few days they will be bathing in the mostly positive after glow of trying something different, getting a ton of attention, and a ton of links … so I say WAY TO GO SKITTLES!"
Tweeting for Charity
Then there is tweeting for charity. Blogger Jim Tobin points to the first-ever sponsored Tweet-a-thon. National Cinemedia’s Fathom Events will donate 10 cents to Care for every tweet you send that includes the hashtag #apowerfulnoise. More on that Twellow). I think the shark has yet to be jumped.
No comments yet. Be the first to comment!