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The Unique SEO and Adwords Partnership: A New Business Model?

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Demand Media stands as a testament to this business strategy. The idea is simple yet effective: identify trending search queries, generate content in large volumes that align with those queries, embed Google ads throughout this content, and the result? Websites like eHow.com, operated by Demand Media, feature on the front page of Google’s search results for countless queries. Remarkably, Demand Media is set to generate an estimated $200 million in revenue this year, with a substantial chunk coming from Google Adwords.

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