The Voice Of Podcast Search

Metadata won't be enough for fulfilling user needs with podcast search; the next generation of that search will feature voice recognition. Speak up! Do you have a podcast now? Have you integrated any pre-roll or sponsorship mentions to monetize it? Give us a shout at Blinkx co-founder and CTO Suranga Chandratillake, during the SES Chicago session on Podcast Search. 20 to 30 words to describe a podcast that's twenty to thirty minutes long aren't enough to index a podcast properly. Transcripts help greatly, given current technology, but few podcasts offer them. Amanda Watlington from Searching for Profit dished out a few tips on podcasting and search optimization: - give the podcast a good title - optimize the sound files - tags have meaning - use a separate landing pages for the audio content (use a different landing page for each new episode) - optimize these landing pages - provide subscription information on landing pages - build correct and valid feeds, (RSS 2.0, iTunes, Yahoo) validate your feeds (iTunes does not redistribute, you have to build an iTunes feed) - submit your feeds - optimize your sound files (ID 3 tags) - use RSS editors and feed managers (feedburner, RSS editors, FeedForAll) ensure your RSS is valid Richardson observed, "It seems being found is almost more of a task than producing the content itself." David Utter is a staff writer for Murdok covering technology and business. Email him