Now that we are in December, the final month of the year, I thought it would be fun to go back through our archives and take a look at some of the highlights of different sectors of our industry, and reflect on everything that has happened over the year 2008. January seems so long ago. So much has happened.
I'm going to start this concept by taking a look at the year in online video via Netflix announced a partnership with LG that would see the development of a set-top box for people to watch video content from the Internet on high-definition TVs. Not long after that, Netflix started TiVo announced that it would offer online video, MySpaceTV partnered with the BBC to show BBC content on MySpace.
introducing a new local video feature for affiliate news sites to upload locally produced video.
Nielsen was indicated that about 50% of those surveyed had been to video-sharing sites, up from 38% the previous year. also reported that over half of people would stop watching videos once an in-stream ad came on.
Yahoo acquire Maven Networks for approximately $160 million and releasing a beta for AdSense for Video.
Accustream TV panel started measuring online video) police using YouTube for leads. "Everbody's using YouTube, so there's no reason police departments shouldn't use it too," said the Arlington, VA Police Department.
Sports Illustrated unlocked its video vault and South Park creators Matt Stone and Trey Parker and Comedy Central decided to NCAA March Madness.
Also in March, YouTube playing around with higher resolution video clips. They also took a look at online video growth in the U.S. and projected that by the end of the year over 50% of all Americans would be viewers.
dramatic gopher
Mirroring this theme, the Convergence Consulting Group
Also in April, popular Yahoo-owned Photo sharing site Flickr made up 77% of the video market, rolled out some took an interesting look at how search engines play an increasingly important role in driving traffic to video sites.
launched their set-top box and Google and/or News Corp were interested in video search engine Blinkx.
ABI research was reporting that online video viewers video view-counting standards. bill came up that would require major producers of Internet video to add captions and video description soundtracks.
CBS and Yahoo partnered to distribute CBS programs and presumably to compete with Hulu. accounted for 80% of video traffic. One report looked at how online video would drive IP traffic growth. Ipsos MediaCT Comment on June's happenings.
July
In July, Hulu lawsuit against Google over YouTube-related copyright-infringement.
said that small and medium-sized businesses would play a big part in the expansion of online video advertising with contributions growing from $10.9 million in 2007 to $1.5 billion in 2012. Classified Intelligence still struggling with advertising strategies.
inked a deal with Sony to distribute the webcast across its properties, including Crackle.com, Playstation 3, Playstation Portable, Bravia i-Link and syndicated network of 3rd party distributors. Ning co-founder Marc Andreessen (who is also a Facebook board member) and HP's business tech manager, Ben Horowitz bought interested in lowering cable prices as a result of online video's popularity as Nielsen Murdok covered an interesting session about video search optimization. getting episodes of popular NBC shows before they were even airing on television. To me, this truly emphasizes online video's emergence. NBC further empphasized the importance of online video by started offering streams of thousands of movies and shows, and also let users start watching some Google Video for business, a new addition to Google Premium Apps that enables workers in organizations to share videos by uploading them to Google Apps and inviting co-workers to view the content. Google
started offering the option to record video directly from there, and Vint Cerf unveiled a new and improved video uploader that lets you:
- enter in your video's metadata (title, description, tags, etc.) while the upload is processing.
- Upload multiple files at once, without downloading a plugin (separate progress bars will display for each file).
- The file-size limit for uploads has been raised from 100MB to 1GB.
introduced a "Hot Spots" feature for YouTube Insight that allows you to actually pinpoint the specific parts of videos that get viewed the most, which would be very interesting to advertisers.
drop its DVD business in favor of going strictly online. MTV finally opened their API to developers to syndicate content and even allow commercial use of it. They also started putting commercials in videos, held provided an option to link to any moment within a YouTube video. Joost decided to
more engaged, and a Web Influencers Internet Media Tour survey conducted by D S Simon Productions found that online video growth was being driven by women and older consumers, and the Wall Street Journal released survey results showing the influence of online video and social media applications on American's political engagement. This was talked about much more after Obama won the election. On a funny online video-related note, some guy Comment on October's happenings.
November
Speaking of Obama, in November it was encouraged voters to "video their votes" on Election Day.
new translation features and offering sponsored videos and testing of HD content and the educational benefits of YouTube.Blip.tv joined YouTube in launched its PrimeTime application looked at the top 5 viral video searches from Truveo, which were as follows:
1. will.i.am’s “Yes, We Can”
2. Paris Hilton Responds to John McCain Ad
3. Fred Goes Swimming
4. Kobe Jumps Over Car
5. Valentina Hasan Sings “Ken Lee”
And YouTube has given musicians a Comment on December's happenings.
All in all, there is no question that it's been an exciting year for online video, and there promises to be even more excitement in the coming year. We're likely to see much more growth in online video viewing, advertising, and search. We can no doubt expect a few more funny stories as well, and probably some tragic ones like the
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